Customer Acquisition
- Own demand generation for RFID Starter Kits
- Develop and execute growth campaigns globally
- Optimize Google Ads, LinkedIn, Meta and other channels
- Improve SEO and organic traffic
- Build landing pages for different industries
Conversion Optimization
- Improve website conversion rate
- Optimize quotation-to-order conversion
- Analyze the customer journey
- Reduce customer acquisition cost (CAC)
- Design and run A/B tests
Content Marketing
We believe education sells better than advertising. You will create educational content including:
- RFID use cases
- Industry case studies
- Demo videos
- Customer success stories
- ROI calculators
- Whitepapers
Product Marketing
Create industry-specific campaigns for:
- Fashion retail
- Electronics stores
- Warehousing
- Interior and furniture
- Asset tracking
- Universities
Partnerships
Develop marketing partnerships with:
- ERP providers
- POS companies
- System integrators
- RFID software companies
- Industry associations
Analytics
Marketing decisions should be data-driven. You will own the marketing dashboard including:
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Website traffic and lead generation
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Quote requests and demo requests
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Quote-to-order conversion
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Customer acquisition cost and marketing ROI
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3-7 years in B2B growth marketing
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Experience generating measurable sales results
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Strong digital marketing skills
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Excellent English communication
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Analytical mindset, comfortable working with data
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Able to create content using AI tools
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Self-driven and entrepreneurial
Bonus if you have experience in: SaaS, industrial technology, hardware products, supply chain, retail
technology, RFID / IoT.
Success Metrics (First 6 Months)
You will be measured by business results, not marketing activity. Targets include:
- Increase qualified leads
- Improve quote-to-order conversion
- Reduce customer acquisition cost
- Grow organic website traffic
- Publish customer case studies
- Build repeatable acquisition channels